Not only does it have the largest market share, Meituan is also the only independent group-buy service in today’s top players. Standing out in a huge crowdThousands of group-buying sites emerged in China not long after Groupon got traction in the U.S. Meituan was among the earliest, launching in March 2010. The majority of Chinese group-buy sites burned out while Meituan kept on going. Back in 2010 and 2011 group-buying sites seemed one of the very few gold mines to tech investors in China. Wang thinks group-buy is a new online marketing channel that benefits businesses even more than search engines like Google.