Comment on Chinese Auto Vertical Portal Autohome to Launch IPO on the NYSE by How Internet Companies Disrupt China's Secondhand Car Market - TechNode

['Tracey Xiang', 'More Tracey Xiang', '.Wp-Block-Co-Authors-Plus-Coauthors.Is-Layout-Flow', 'Class', 'Wp-Block-Co-Authors-Plus', 'Display Inline', '.Wp-Block-Co-Authors-Plus-Avatar', 'Where Img', 'Height Auto Max-Width', 'Vertical-Align Bottom .Wp-Block-Co-Authors-Plus-Coauthors.Is-Layout-Flow .Wp-Block-Co-Authors-Plus-Avatar'] Comments for TechNode 2013-11-05 00:00:00

Chinese auto vertical portal Autohome filed with SEC to raise $120 million on the NYSE. Autohome operates two sites, autohome.com.cn and che168.com, with the former providing automobile-related content & listings and the latter a second-hand car marketplace. The site also has a forum with over 7.7 million registered users and 2.7 million daily unique visitors as of September 2013. The company makes revenues through online advertising and dealer subscription services. Online advertising spending on automotive websites accounted for 37.1% of total online advertising expenditures in China in 2012, up from 30.0% in 2009, Autohome said so citing an iResearch report (iResearch is a Chinese independent research company).