China’s e-commerce giant JD recently launched an app for its mobile shopping marketplace Paipai Weidian (Paipai Micro-store) via Paipai, the Taobao-like C2C e-commerce platform that Tencent transfered to JD last year. Previously only available on their website, Paipai Weidian is a mobile-focused marketplace that lets merchants sell directly to buyers by promoting their products across social networking platforms such as WeChat, Weibo, Mobile QQ and Q-Zone. The payment process is supported by both Tencent’s online payment service Tenpay and WeChat Payment, a one-click mobile payment method (developed by Tenpay). A distinctive feature of Paipai Weidian is the integration of the merchandise distribution system. JD will invest RMB100 million (around US$16 million) to attract businesses to set up stores on the platform.