Launched in March 2010, App Annie is the global leading provider of app store analytics and marketing intelligence for the Apple App Store. App Annie was, in fact, founded as a subsidiary of Exoweb, a Beijing based outsourcing company with about 60 people. (See our earlier post on Happylatte.https://technode.com/2011/02/26/happylatte-mobile-social-game-company/)In order to better track and analyze Highnoon’s traffic and user pattern, Bjorn started another division, App Annie. He said that the investment will be used to expand the scope of the App Annie services to other App Stores, develop new features, and help build additional premium services. Xiaojun Li, Partner, IDG Capital Partners has joined App Annie’s board of directors.