TAL Education Group, a Chinese private education company conducting research in China’s online education market, has seen fewer educational startups founded throughout this year than in 2013. While most Chinese online education startups were creating online content or migrating educational materials to digital in the early days of the industry, the recent trend is to build online and mobile services to improve efficiency or complement offline education. While a considerable percentage of the early education startups in China copied Western models such as Skillshare, Coursera and Lynda, recent efforts are tackling practical problems or improving the efficiency of both China’s state-run education system and private education market. Some online K-12 startups secured early stage funding this year. Apart from K-12, TAL Education Group concludes that pre-school, overseas education and professional training education markets will also grow rapidly.