Comment on China’s Rural E-commerce Market to Reach US$29bn by 2014 by Rural China: The Next Battlefield for Domestic E-commerce - TechNode

['Tracey Xiang', 'More Tracey Xiang', '.Wp-Block-Co-Authors-Plus-Coauthors.Is-Layout-Flow', 'Class', 'Wp-Block-Co-Authors-Plus', 'Display Inline', '.Wp-Block-Co-Authors-Plus-Avatar', 'Where Img', 'Height Auto Max-Width', 'Vertical-Align Bottom .Wp-Block-Co-Authors-Plus-Coauthors.Is-Layout-Flow .Wp-Block-Co-Authors-Plus-Avatar'] Comments for TechNode 2014-10-14 00:00:00

AliResearch, the research arm of Alibaba Group, has released a new report on rural e-commerce in China. The AliResearch report projects that the rural e-commerce market in China will reach RMB180 billion (US$29bn) by year end and over RMB460 billion (around US$75 bn) by 2016. It is expected rural residents will spend an average of RMB500 (US$80) to RMB2000 (US$300) via online shopping annually. More than twenty rural villages are called “Taobao Villages” where they are crowded with Taobao retailers. The integration of rural China into the e-commerce marketplace is underway.