Comment on M-commerce in Rural China: Three Cases by Rural China: The Next Battlefield for Domestic E-commerce - TechNode

['Tracey Xiang', 'More Tracey Xiang', '.Wp-Block-Co-Authors-Plus-Coauthors.Is-Layout-Flow', 'Class', 'Wp-Block-Co-Authors-Plus', 'Display Inline', '.Wp-Block-Co-Authors-Plus-Avatar', 'Where Img', 'Height Auto Max-Width', 'Vertical-Align Bottom .Wp-Block-Co-Authors-Plus-Coauthors.Is-Layout-Flow .Wp-Block-Co-Authors-Plus-Avatar'] Comments for TechNode 2013-01-21 00:00:00

They use mobile phones, instead of PCs, to get connected. This group of users, Zhang concludes in an interview in mid-2012, has low absolute but high relative purchasing power. They use low-end mobile phones, getting connected with 2G and more recently with 3G. Having learned that so many Chinese got connected through feature phones, he began selling adult products via mobile phones from 2006. As he had built relationship with many mobile phone manufacturers when he needed to have software his team developed to be pre-installed in mobile phones.