Dianrong, a peer-to-peer funding service, secured tens of millions of dollars in Series A financing from Northern Light Venture Capital (source in Chinese). Launched in March this year, the turnover of Dianrong amounted to more than 100 million yuan ($16.52 million) with over ten thousands of registered users as of November. Giving priority to risk control and platform security, Dianrong integrates the system and management experience of Lending Club with local market conditions. Yang Ruirong, board member and general manager of Northern Light, expects P2P lending sector to boom in future five to ten years. P2P lending comes under spotlight as one of the development directions for financial innovation.