Katz found that NFL radio listeners are 28% more likely than the average fan to describe themselves as “big fans” and their behaviors reflect that loyalty. Katz reports that 95% of fans cite radio as their most reliable way to follow live games when on the go, particularly in cars. Katz data backs up previous research indicating that these listeners are active consumers, with spending patterns far above the average. Sports podcast listeners rank highest at 82% avid fans, followed closely by sports talk radio and play-by-play at 81%. Avid NFL fans are 52% more likely to feel positive about sponsors than the average NFL fan (45%) or the general US population (37%).