What’s interesting is many Chinese fintech entrepreneurs, instead of feeling afraid of those giants, say they are grateful for Yuebao for educating Chinese users. In the 12 months ending June 2014, personal finance app users in China increased 124% to 68.2 million, higher than the overall app user growth rate which is 64%, according to the latest report released by iResearch, a Chinese market research company. The six apps mentioned above account for 60% of the market in term of usage, according to the iResearch report. Of course, new apps targeting niche markets or user groups, or whose developers think they have better ideas, will continue to emerge. Their target audience are young Chinese users who even don’t understand stock markets or what they own.