SF Express, a leading Chinese express logistics company, today launched cross-border e-commerce platform SF Haitao (our translation). In addition to its logistical backing, SF Haitao also promises to offer foreign products, RMB settlement, and Chinese sales service. Chinese e-commerce giant Alibaba dubbed 2014 “the year of globalization”. Amazon China opened direct shipping for Chinese cross-border shoppers in October last year, making it more convenient for customers to shop for goods from Amazon stores overseas. Chinese home appliance retailer Suning also launched its U.S. e-commerce website targeting Chinese cross-border shoppers looking to buy American products.