It was one of China’s first online video streaming services, online video rights resellers, original video content producers, independent smart TV/set-top box makers, and, most recently, electric vehicle manufacturer wannabes. One of the First Profitable Online Video SitesLeTV boasts one of the largest Chinese online video inventories and has three companies producing original contents. It’s one of the few Chinese video streaming sites that have been profitable, largely thanks to the video rights it holds. Besides video rights sales, LeTV’s video site’s other revenue sources, as with other online video sites, are premium subscriptions, pay-per-view and advertising. Who would spend so much money acquiring video rights when everyone else was working on scaling their video platforms?