Comment on 4.8 million WeChat Users Participated in the Lucky Money Game on Chinese New Year Eve by Momo Adds Physical Gifts and Digital Lucky Money - TechNode

['Tracey Xiang', 'More Tracey Xiang', '.Wp-Block-Co-Authors-Plus-Coauthors.Is-Layout-Flow', 'Class', 'Wp-Block-Co-Authors-Plus', 'Display Inline', '.Wp-Block-Co-Authors-Plus-Avatar', 'Where Img', 'Height Auto Max-Width', 'Vertical-Align Bottom .Wp-Block-Co-Authors-Plus-Coauthors.Is-Layout-Flow .Wp-Block-Co-Authors-Plus-Avatar'] Comments for TechNode 2014-02-04 00:00:00

4.82 million WeChat users took part in the Lucky Money game on 2014 Chinese New Year eve, as disclosed by WeChat’s parent company Tencent. Launched several days before, the feature that adds gamification elements to giving and receiving digital Lucky Money became an immediate hit among WeChat users. Kingsoft even developed a plugin that automatically harvests lucky money for WeChat users. The average value of lucky money packets given away is 10.7 yuan (a little more than USD 1.5), so it’s more for fun as a serious lucky money packet to a kid must contain more money. 4.82 million doesn’t seem a big number to some people who expected a large number of participants to be converted to WeChat Payment users.