Alibaba continues its cooperation with Wasu Media, one of the several state-authorized content providers, in entertainment contents. The music contents will be streamed from Xiami, a subsidiary of Alibaba. In terms of games, Alibaba integrated ten cloud-based games into the system, including several blockbuster games developed by Konami, 2K, and Falcom. The contents from child-focused services of Qiaohu, a brand run by Japanese education group Benesse Corporation, and Beva will land on the system this August. The other is M Key, a button dedicated to e-commerce services, like special sales, etc.