Social curation media platform PikiCast selects the best media content and broadcasts it on social media networks via curation. As they set up the company and initiated content curation, they later hired 70 content creators with a proven ability to attract and appeal to readers. The Korean company already has a base in China, the CEO of the company Joey Chang having previously run a telecom company consisting of developers in Chengdu, Sichuan province. When PikiCast started in 2013, the two companies merged together. There are already dominant social curation media platforms such as BuzzFeed and Cheezburger in the U.S.