Dianping, the leading ratings and review site and major player in Chinese group-buying, had 190 million monthly active users as of the end of 2014. Reviews totalled 60 million, with the company hoping the number will surpass Yelp’s in the first half of 2015. Headquartered in Shanghai, Dianping has set up branches in 150 Chinese cities. It covers about 500,000 hotels in 350 Chinese cities and the rest of the world. The company estimates the total market for lifestyle merchants on platforms like Dianping is RMB5000 billion (roughly US$800bn) and will double in ten years.