Sina Weibo partnered up with Miaopai, a short-video app which Sina Weibo invested in (report in Chinese). Miaopai is a Vine-like short video sharing app, which enables users to shoot up to ten seconds of video, and then edit or add frames to the video before sharing to friends. To promote the service, Sina Weibo invited hundreds of celebrities to use Miaopai since its launch in August this year. According to latest data released by the company, Sina Weibo recorded more than 500 million registered users, of which 76.5% are mobile users. Compared with foreign short video services like Vine, Keek and Instagram, domestic ones are still in a preliminary development stage.