Across Asia, more than 35% of higher education students enroll in the private sector, with almost 60% of the region’s higher education institutions private according to an Asian Development Back’s report from 2012. Given the fervor for private education in Asia, EduTech startups have started supporting students’ learning not only in schools but in their daily life. Bapul is a social Q&A platform that enables users to ask and answer study questions. The question and answer process is quick and easy, with the app swiftly gaining users by word of mouth. In Korea, it is widely known that only those who can afford private education can send their child to the top universities.