While some simply sell traditional financial products online, many big tech companies and startups have created new products for the internet economy. More than 150 fintech startups received funding this year, according to ITjuzi.com, a Chinese online database for startups. Some are predicting that China’s peer-to-peer lending market will be bigger than that in the US. China Rapid Finance, a consumer credit solution provider, launched a peer-to-peer lending service in late 2013 and reportedly has been exploring a U.S. IPO too. Though most have been selling traditional financial products, financial institutions have been happy to cooperate with them to access their huge user bases.