The trophy was presented at the 2025 Chicken Marketing Summit held at the DeSoto Savannah in Savannah, Georgia, on July 29. Winging it through the Super BowlPerdue Farms achieved a 12% year-over-year sales increase during Super Bowl week 2025 through a unique marketing strategy of live social media content featuring comedian Wayne Brady. A pivot from traditional advertisingThe campaign's core innovation lay in its departure from conventional Super Bowl marketing tactics. "Instead of the overly produced, high price-tagged Super Bowl commercials and activations, we are going to do something that no brand is bold enough to do. Attend the 2026 Chicken Marketing SummitThe 2026 Chicken Marketing Summit will be held at the Innisbrook Resort in Palm Harbor, Florida, on July 27-29, 2026.