The online education market is one of the hottest in Chinese tech, and the tech giants haven’t missed out on this. After Alibaba launched an online education market ‘Taobao Tongxue’ in 2013, Tencent introduced a live video course feature to QQ IM last year. BLUEPIN‘s flagship app KidsWorld is a mobile children’s education platform with 30 million downloads and currently over 3 million monthly active users across Asia. How did BLUEPIN draw the attention of Tencent and Samsung? Now Tencent operates the service and marketing, while BLUEPIN focuses on managing the platform and content.