Microsoft has introduced a new tactic aimed at discouraging users from switching to Google. When a user types “Google” into Bing, they may now encounter a prompt encouraging them to stay on Bing by highlighting an opportunity to support charitable causes. The prompt suggests that continued searches on Bing can contribute to donations through the Microsoft Rewards program, effectively turning user engagement into charitable giving. In some variations, Bing temporarily adopts a user interface reminiscent of Google’s minimalist homepage to create a sense of familiarity. While Bing’s approach positions itself as altruistic, the underlying message remains clear: Microsoft wants users to stay within its ecosystem.