Also, increasingly more Chinese tourists prefer self-organised tours to package tours, on which most Chinese would sign up to a few years ago. A Chinese version, tailored for Chinese and different in services provided from the Korean version, is under development. Since MyRealTrip only provides a marketplace, the business model only works when Chinese travellers and their guides in South Korea speak the same language, Korean, Chinese or English. We’ll see with interest how many Koreans will get on MyRealTrip’s Chinese version. MyRealTrip also hopes Chinese who are living in South Korea would like to sign up.