Chinese smartphone maker Meizu released today NOBLUE, a sub-brand focusing on the rising budget smartphone market. At the same time, the company also took the wraps off NOBLUE Note, the first smartphone under this brand. It is open for pre-order on Meizu’s official website, JD and Q-zone now, and will be shipped on December 30. NOBLUE is positioned as a smartphone brand for youth with the slogan of “Quality For Young”. The youth market is also targeted by smartphone manufacturers such as Xiaomi and Coolpad, which released Red Mi and Dashen as brand extensions for high-end and lower-end markets respectively.