Rong360, the Chinese search & recommendation engine for financial products, announced today US$60 million in Series C funding led by Pavilion Capital Pte and joined by existing investors, Sequoia China, Lightspeed Venture Partners and KPCB. Online financial services are booming in China. Tech startups are developing all kinds of online financial products, personal finance management apps, online loan services, etc. Encouraged investors are not only pouring money into those financial products but also search services. It is expected one or two such search engines will stand out in online finance market, just like Qunar in online travel market.