Chinese smartphone maker Xiaomi is breaking into the sports camera industry with a low-cost camera retailing at only RMB399 (US$63). Dubbed YiCamera (our translation), the new product is made by Ants, or Xiaoyi, a Dropcam-like video monitoring camera maker which is a major member of Xiaomi’s ambitious hardware plan. Available in grass green and white versions, YiCamera supports WiFi and Bluetooth and has an app for video editing and sharing. The rising hardware craze has drawn a spate of Chinese companies to enter the action camera industry. Ezviz, an internet smart video surveillance brand backed by Chinese video monitoring solution provider Hikvision Digital, released an activity camera last year.