Video streaming has long been an enticing sector in China attractive to all types of players. Local behemoths poured loads of cash to entrench their video effort, a big chunk of which went straight to American TV producers. For example, Netflix’s fabled House of Cards was bought by Sohu TV, the streaming arm of Sohu.com, among many TV series on Chinese video sites also hailing from the States. It now seems that Netflix is looking to take its relationship with the sector a step closer. Yet, with a full awarenes of the situation, the company might still want to steer its China strategy without a local partner.