Last week, Alibaba’s Taobao marketplace launched a strategic tool named Micro Store, or Xiaopu in Chinese, after two weeks of trials among more than 2 million Taobao merchants. The tool marked a new chapter for the e-commerce giant, expanding further into into the burgeoning mobile commerce (m-commerce) sector. Consumers can have quick access to a merchant’s Taobao storefront on their mobile devices simply by entering a unique storefront access code or scanning a QR code-based business card using Mobile Taobao. Apart from that, merchants can also attract traffic from Taobao-related platforms and external platforms by blogging about their businesses or products through Weitao, Taobao Marketplace’s mobile social media platform. Alibaba has been shifting focus to wireless services with the launch of Baichuan Program and addition of new features on Taobao Mobile.