But how do foreign ad exchange platforms go about entering a market which is already seeing huge local growth? While the internal market might be getting tougher, CEO of German-founded Smaato, Ragnar Kruse, believes it’s a good time to be working with Chinese brands that are expanding outward. “We have already been doing business with big brands who want to go outside the country,” Ragnar told Technode. Selling directly to an advertiser doesn’t exactly work, since [Chinese publishers] don’t have those partnerships abroad.”Smaato already works with several Chinese companies including Chinese mobile internet company Cheetah Mobile. The company claims to have 5000 users already using their new platform, including a series of Chinese companies that are in the process of trialling it.