Comment on ZaiSeoul Seeks Out Hot Korean Travel Trends by The Top 3 Tips For Foreign Entrepreneurs Starting Up In China - TechNode

['Eva Yoo', 'More Eva Yoo', '.Wp-Block-Co-Authors-Plus-Coauthors.Is-Layout-Flow', 'Class', 'Wp-Block-Co-Authors-Plus', 'Display Inline', '.Wp-Block-Co-Authors-Plus-Avatar', 'Where Img', 'Height Auto Max-Width', 'Vertical-Align Bottom .Wp-Block-Co-Authors-Plus-Coauthors.Is-Layout-Flow .Wp-Block-Co-Authors-Plus-Avatar'] Comments for TechNode 2015-02-06 00:00:00

It was a big transition for a travel magazine publisher to reposition itself as a tech company in 2013. “We had a readership of around 30,000 and two million Weibo followers who were fans of our magazine,” ZaiSeoul co-founder Jaeyoung Jang said. Founded in 2011, ZaiSeoul started out as a travel magazine. In Myeong-dong, a renowned Korean commercial district, coupon books attract pedestrians to nearby restaurants and hair salons. The travel website attracts a niche market of female tourists in their 20s and 30s by offering accommodation options like traditional Korean guest houses and boutique hotels, where their Chinese counterparts cannot.