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Milan Fashion Week: Brands make a renewed case for ‘Made in Italy’
['Cnn Newsource']
Local News 8
That wasn’t the case on Sunday night, when the Italian luxury label presented its Spring-Summer 2026 collection — the last by the “maestro” of fashion himself before his passing earlier this month.
Meanwhile, luxurious connotations of “Made in Italy” has been under threat in recent years following the revelations of labor exploitation in the outsourced factories of major brands, including Loro Piana, Dior and Valentino.
While ethical practices and high quality should remain non-negotiable, people still need a reason to buy into brands beyond the clothes.
It’s an ingenious move that democratizes fashion, which the label has sought to do previously with its public-facing shows and events.
Normally one to focus on the practicality and tactility of clothes, the brand’s designer Ian Griffiths this time took inspiration from Madame de Pompadour, a renowned patron and adopter of the decadent Rococo style.