Where Is the Opposition to Nigel Farage’s Immoral Mass Deportation Plan? The findings are the latest from a major ongoing study into people who are considering voting for Reform UK at the next general election. Last month, YouGov polling for its ‘Decoding Populism’ investigation revealed five distinct groups among prospective Reform UK voters each with diverse backgrounds, motivations, beliefs and policy priorities. The findings also suggest a potential roadmap for Kemi Badenoch to claw back some of the voters the Conservatives have lost to Reform UK. Reform UK voted against it.