Sydney developer ALAND has kicked off its North Sydney debut in record-breaking fashion, with buyers snapping up 55 per cent of Stage One residences and $103 million worth of apartments in just three hours at its launch weekend. The $103 million sales rush highlights pent-up demand for prestige apartments in North Sydney, which is undergoing rapid transformation off the back of the Victoria Cross Metro Station and an influx of major development. "We had been searching for a blue-chip site in Sydney's CBD, Eastern Suburbs or North Shore and when this opportunity arose, we knew it could deliver a once-in-a-lifetime residential offering." Data shows North Sydney apartment prices soared in the 12 months between September 2024 and August 2025, recording price growth of nearly 10% - against an average year-to-date growth across wider Sydney of just 0.7%, according to NAB 2 . According to ALAND Founder Andrew Hrsto, North Sydney has fast become a sought-after destination for discerning property buyers.