The debut follows Divine’s win in a competition run by Channel 4 Sales and B Lab UK – the non-profit behind the UK B Corp movement – aiming to showcase sustainable businesses. From more than 200 applicants, Divine is one of five B Corps chosen to receive £120,000 of airtime with Channel 4. “Our mission to create delicious, Fairtrade chocolate while ending exploitation in the cocoa industry means that, while grateful for the win, we’ve needed to work with our agencies to create the ad on a shoestring. We shot in both the UK and Ghana, with real-life Divine farmers and own team appearing in the creative. Divine is also currently the highest rated Food and Drink B Corp in the UK.