A New Brighton pub is making headlines again as local landlord and entrepreneur Daniel Davies takes a stand against the proposed introduction of mandatory digital ID in the UK. In 2020, he captured national attention by renaming The James Atherton as The Three B*llends, as a response to the then-government’s Covid lockdown policies. Now, Davies has turned his focus to the government’s renewed interest in digital ID. Opponents also point to the risk of “mission creep,” citing the vaccine passport era as evidence of how quickly digital ID systems can be extended to control access to everyday life. With pubs renamed, convoys rolling and tens of thousands of campaigners mobilising, New Brighton and Liverpool have become the focal point of the UK’s growing resistance to digital ID.