Gardena has appointed McCann Leeds as its global lead strategic creative agency to drive the expansion of the brand into new markets. This new partnership builds on the agency’s successful two-year collaboration with Flymo UK, a fellow brand within the Husqvarna Group. Olly Sowden, managing director at McCann Leeds, said: “We’re thrilled that Gardena has entrusted us to help shape its global brand journey. The agency’s first creative campaign for the brand will debut next season focusing on its water unit. McCann Worldgroup is part of the NYSE-listed Interpublic Group, a leading provider of global creative solutions.