Hard Rock London & Piccadilly Circus are honouring Breast Cancer Awareness Month this October through Hard Rock International’s 26th annual PINKTOBER campaign. The program has raised over $13 million for breast cancer research since its inception. “Breast cancer is a disease that impacts individuals and their loved ones in our community and around the world. We are proud to be part of Hard Rock’s global PINKTOBER efforts and have gratitude for our guests who join us in supporting the work to find a cure,” said Bruna Slater-Gallon, General Manager at Hard Rock Cafe Piccadilly Circus. More than a collection, this partnership brings together two iconic brands in strength and solidarity.