None
ET
Pret A Manger hires Matthew Bresnahan as chief marketing officer
[]
Retail Times
Pret A Manger has today announced the appointment of Matthew Bresnahan as Chief Marketing Officer to help drive forward the company’s growth plans and bring the brand to more people.
Matt joins from Restaurant Brands International, where he has held several senior international marketing roles spanning a 12-year career at the company.
His prior positions spanned marketing competencies, from leading global brand management to building regional sales strategies for RBI’s biggest brands, Burger King and Tim Hortons.
At Pret, Matt will leverage his experience in customer insights and analytics to design marketing initiatives that deepen the brand’s relationship with its customers.
Pano Christou, CEO, Pret A Manger said: “Matt brings deep expertise in building global food brands and a strong track record of driving growth through insight-led marketing.