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House of CB’s viral Bandage collection returns for autumn/winter
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Retail Times
The wait is officially over; following unprecedented demand and a viral frenzy across social media, House of CB is relaunching its legendary Bandage Collection – the drop that set the internet ablaze this summer – now reimagined in a luxe palette of bang-on-trend burgundies and chocolate browns.
The collection features signature mini, midi, and midaxi dresses with plunging necklines and added sleeves, each designed to empower and enhance with House of CB’s unique sculpting fit.
The Summer Bandage Collection, which launched in June for the brand’s 15th anniversary, became an instant sell-out in under 24 hours for certain styles.
On social media, hashtags such as #BandageDress have shot up by 130% in recent months, with House of CB pioneering the renewed interest in the trend.
Posts tagging #HouseofCB have also risen by 40% over the same period, cementing the brand’s role in driving the nostalgic conversation globally.