Redefine Meat, the pioneer of ‘new-meat’ – an emerging category of premium-quality 100% plant-based protein – has expanded its retail offering with the launch of its category-first flank steak for the chilled segment . Responding to strong retailer and consumer demand, the new chilled Redefine Flank Steak delivers the same premium, chef-acclaimed taste and texture as its frozen counterpart. The flank steak is a flavourful juicy, meaty steak, ideal for grilling on the barbeque, pan-frying and air frying. A nutritious addition to any meal, the Redefine Flank Steak offers 26 grams of protein per serving, reduced saturated fat compared to animal-based steak, and meets the criteria for a Nutri-Score A rating. Existing retailers to feature the chilled flank steak, alongside a range of new-meat products, include Jumbo in the Netherlands, Coop in Switzerland and Tegut in Germany, with a broader European rollout planned in the coming months.