Eldon Square has hosted its inaugural Future of Fashion event, curated by Sunderland Software City, an organisation that helps grow the digital and technology sector in the North East of England. The spectacular event highlighted the role of innovation and technology in shaping the fashion industry. Eldon Square was transformed into a dynamic hub of creative, technological and immersive experiences and offered visitors a glimpse into fashion’s digital future through three innovative zones across the centre. Building on this momentum, Eldon Square is also championing the future of fashion by supporting emerging talent. The patronage places Eldon Square alongside some of the most influential names in British fashion, providing a platform to showcase the North East’s creative potential on a national stage.