Tidal Rum, the premium coastal-inspired rum brand born on the shores of Jersey, is making a bold statement in Europe this autumn with the unveiling of its new range at Bar Convent Berlin (BCB), the world’s leading bar and beverage trade show. Tidal Rum can be found at Stand 17B53 throughout the show. On Tuesday 7 October 2025, Tidal Rum will host a vibrant takeover at Sly Bar Berlin, in collaboration with Tim Ydén of Pharmarium, Stockholm’s renowned cocktail bar. Tidal Rum is already making its mark internationally, exporting to France, Spain, Portugal, Greece, Sweden, Germany, Denmark, Antigua, Austria, and the UAE, among others. Looking ahead, the brand is seeking to form longer-term distribution partnerships to further elevate premium rum in both retail and on-trade settings.