Founded in 1993, Chinese media group Trends started with one magazine. But according to President Liu Jiang, fashion these days is less about the media and more about the lifestyle itself, which is where tech comes in. “I worked in the fashion industry for 22 years and my view has changed a lot. According to Jiang, tech has been a vital element fashion’s reformation from clothes and cosmetics to an all encompassing lifestyle. Traditional industry can benefit greatly when combined with technology and I believe this will bring in further development for fashion industry,” Liu said.