“Targeting value-conscious consumers in emerging markets worldwide from China will be a successful in cross-border e-commerce model,”Hans Tung, Managing Partner of GGV noted in TechCrunch Shanghai 2015. Given that high-end products like iPhone proved a great success in China, his statement could sound rather unexpected. He continues, “Chinese or China-influenced outbound e-commerce players, like Xiaomi and Wish, are targeting ‘mass markets’ first. When users want to buy overseas products, they purely rely on search, which often doesn’t give you proper search results,” he says. Combining users’ comment, review with the number of ‘like’ clicks, numbers of preview of product can help you find out which products appeal to users the most.