There is a new Korean “Unicorn” (a company valued at US$1 billion): Yello Mobile. Founded in August 2012, Yello Mobile is a company that bought 61 mobile companies just last year in Korea. Last year, Yello Mobile received US$100 million investment from Formation8 with valuation at over US$ 1 billion. To become a leading mobile company in Asia, the company cherry-picks the best mobile apps based on their operations in SMATO: Shopping, Media, Advertisement, Travel and O2O. By acquiring startups, Yello Mobile not only helps its subsidiaries, but also helps the Korean startup ecosystem as a whole.