Location tracking devices are seeing increased adoption, paralleling other trends in smart tech and wearables. A user on Famy can supposedly check a designated member’s location on a map and access the address. Using the Google maps and Baidu maps API as well as its own calibration engine, Famy provides a stable location tracking as well as saving user’s location history for 10 days to show all routes and past locations. Since the Famy app can only track location on the app, the team released ‘LINK’ this February, a portable beacon that works as a location tracker to prevent a child, pet or even personal belongings from going missing. The business model is based on location tracking combined with other industries.