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Auténtico Nativo unveils brand refresh
['Miona Madsen']
The Spirits Business
NewsBy Miona MadsenPanamanian rum brand Auténtico Nativo will officially introduce its new design at this year’s Bar Convent Berlin (BCB), held on 6-8 October.
The refresh features a new bottle design and updated label aesthetics, which aim to align Auténtico Nativo’s visual identity with its premium positioning in the international market.
Ricardo González, co-founder of the brand, said: “Auténtico Nativo has always been about authenticity, heritage, and craftsmanship.
At the trade show, visitors can discover Auténtico Nativo’s newly redesigned portfolio, which also includes rums such as 15-year-old, 20-year-old, Overproof 108, Salvaje, and XO.
Earlier this month, the brand showcased its range at two events to enhance its presence in Europe: the Vienna Rum Festival and the Italian Rum Festival.