NewsBy Melita KielyJohnnie Walker owner Diageo has built a cross-industry network, called The Think Party, to explore the future of socialising. The Think Party will also include Kantar, Pinterest, Google, Unilever, Pepsico-Lipton, and Kraft-Heinz. Collectively, the aim will be to look closely at the future of socialising in the next decade and how consumer trends are evolving. Alberto Romano, futures and culture planning, Diageo, said: “Diageo continues to prioritise being close to our consumers and ensuring we’re across the trends that are taking place now and in the future. Related newsDuncan Taylor unveils whisky for MND researchFoursquare Distillery backs rum history researchResearch shows terroir in whisky does exist