Apple has released iOS 8.4 with ‘Apple Music’, spurring global excitement over the new service. But one market won’t be celebrating, and it happens to be the second biggest consumer of Apple products: China. Dominant players Tencent and Baidu already feature strong streaming services, as well as many other smaller players. It’s for these reasons that Apple Music competitors such as Spotify have stuck to surrounding markets including Hong Kong, Singapore and Malaysia. Likewise, in 2012 Google shut down its China-exclusive music service after 3 years, citing poor performance in a company blog.