What began as a home-grown experiment in Tianjin and Xiamen has turned into one of China’s fastest-rising cultural IP exports. Last weekend at Resorts World Sentosa, the inaugural Singapore edition of the Bubbling & Boiling Music & Arts Festival drew thousands of mostly Gen Z festival-goers from across Asia. The festival’s name proved prophetic: a bubbling energy of music, tradition and lifestyle overflowed onto Sentosa. Across Asia, Gen Z has embraced coffee over alcohol at festivals, citing price, health and mental clarity. For Resorts World Sentosa, the festival validated a strategy of blending large-scale attractions with youth-oriented cultural IPs.